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BEGIN:VEVENT
DTSTART:20180607T153000Z
DTEND:20180607T163000Z
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SUMMARY:Power Hour Lunch & Learn: How to Build a Brand that Matters
DESCRIPTION:According to a recent study\, 60% of marketing content is considered clutter and meaningless. The reason for this is that there is a huge disconnect between how we have built and marketed our businesses historically and what customers truly care about today. As a result\, most businesses are lost in a sea of sameness spending money on advertising that doesn't work and marketing that will never connect. \n\n\n\nIn order to overcome this disconnect\, we must understand what causes it. \n\n\n\nIn this "Power Hour"\, Barry Chandler will share what customers\, employees and stakeholders care about today\, how the world's most-loved and most profitable businesses are leveraging this knowledge to build brands that matter and how you can apply these learnings to your own business so that marketing goes further and all stakeholders are happier.\n\n\n\nBarry is co-founder and principal of Storyforge\, a strategy company that helps founder-led businesses master their story and scale.
X-ALT-DESC;FMTTYPE=text/html:<p style="text-align:justify\;background:white\;vertical-align:baseline"><span style="font-size:14px\;"><span style="font-family:arial\;">According to a recent study\, 60% of marketing content is considered clutter and meaningless. The reason for this is that there is a huge disconnect between how we have built and marketed our businesses historically and what customers truly care about today. As a result\, most businesses are lost in a sea of sameness spending money on advertising that doesn&rsquo\;t work and marketing that will never connect.&nbsp\;</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">In order to overcome this disconnect\, we must understand what causes it.&nbsp\;</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">In this &quot\;Power Hour&quot\;\, Barry Chandler will share what customers\, employees and stakeholders care about today\, how the world&rsquo\;s most-loved and most profitable businesses are leveraging this knowledge to build brands that matter and how you can apply these learnings to your own business so that marketing goes further and all stakeholders are happier.</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">Barry is co-founder and principal of Storyforge\, a strategy company that helps founder-led businesses master their story and scale. &nbsp\;</span></span></p>\n
LOCATION:The Granville Inn 314 E. Broadway Granvillle\, Ohio 43023
UID:e.1738.1655
SEQUENCE:3
DTSTAMP:20260413T132524Z
URL:http://members.lickingcountychamber.com/events/details/power-hour-lunch-learn-how-to-build-a-brand-that-matters-1655
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